Maybe the old-fashioned listening party isn’t so bad after all. The experience lost more of its impact when the album leaked online hours after. (Switching from Wifi to 4G, a non-intuitive move to be sure, worked for us). When the stream finally began, some in the crowd weren’t able to get LISNR working at all. I want you listening to every word,” he said. “When the songs are playing I don’t want you talking about them. Cole stepped on stage and explained why he chose to unveil the album this way, comparing the event to the usual listening party. An amped-up kid who kept yelling out “Born Sinner Platinum” looked particularly miffed. Before the listening, when LISNR reps asked if anyone was having any issues, dozens of hands set up. Wifi, on the “Born Sinner” network, of course, was provided for streaming via LISNR, but not everything went smoothly. With so many rappers claiming their music is “motion-picture shit,” it was a nice flourish. At the NYC listening session, a few hundred fans, press and assorted VIPs packed into NYC’s SVA Theater in Chelsea, where Beats by Dre headphones were distributed for the ears and cartons of fancy flavored popcorn for the stomach.
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